“I heard there was something interesting going on here that might help me with my marketing and branding.”
“But the first thing I see is that cartoon up there with the writer and his muse.”
“And then there’s your subtitle: Revels in the Craft of Storytelling.”
“Clearly this is some kind of writer’s site.”
“I must have come in the wrong door. Look, I’m a business guy/gal–”
Hold on there, my good compadre (or compadressa). You didn’t come in the wrong door. This is something of a writer’s site, because I’m a writer and one of the things I love to write about is writing. But it’s also a site that can be of enormous help to you and your business.
Did you read the Steve Jobs bio? If so, you might remember reading that Jobs wanted Apple and its products to exist at the intersection of technology and what he termed, alternatively, the “humanities” or “the liberal arts.”
Did you ever wonder what that meant?
Here’s Jobs himself commenting on the idea:
The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor.
There’s a lot to think about in these interesting remarks.
But the key point is that technology can learn a lot from the fine arts. And I think the same can be said for other kinds of products, and even for entire businesses.
The Comic Muse exists at the intersection of business and the fine arts, and in particular the art of storytelling. It exists because I believe that businesses present themselves most effectively as stories, and that I, a writer of fiction for adults as well as children, am in a unique position to help you tell your story in a way that will touch the “deep current of humanity” in your audience–as a good story does.
Jobs himself certainly believed in the power of stories to sell Apple products.
So why don’t you stay awhile? We poets and musicians are pretty okay when you get to know us. Maybe we can help you learn the vital art of the storypreneur.
