As a Social Media Director, I needed a premium script from a writer who could understand my goals and my audience, all within a specific budget and time frame. Dr. McInerny did just that! He is a self-starting and positive professional who puts his whole heart into his work. I highly recommend his outstanding service for any of your creative writing and media needs.–Shaun McAfee, Social Media Director, Holy Apostles College and Seminary
Brand Storytelling is the craft by which you turn humdrum “marketing” and “publicity” into a communal experience of wonder and delight. As a professional author and brand storytelling strategist, I can help your business move your audience with the power of great storytelling.
Companies I’ve consulted with: Zellies, Teledynamic Communications, Designing Life, LLC, Karen Hornsby–Life Coach, Holy Apostles College and Seminary.
I offer various levels of service:
A. Finding the Plot
You have a hunch that your business or endeavor could use the power of great storytelling, but you don’t know how to begin. So let’s sit down with a cup of coffee and find out where your story lies. Is it in the origin of your business? Is it in some success you’ve enjoyed? Or is it rather in some business failure which can serve as the launchpad of future success? Perhaps it’s the story of your people, or the story of the gifts you would like your business to bring to the world? There’s a story to be told, that’s for sure, that will help identify your brand. Let’s discover it together.
B. Developing Your Storyworld
The story of your business is not a two or three minute anecdote to be delivered at a presentation or board meeting. Rather, it’s an environment, a “world” in which you invite your audience to enter in a similar way in which they would enter a theater. So after you’ve discovered the core story of your business, the next task is to build an entire storyworld around it. This task will include:
- An “audit” of your digital and non-digital platforms. Where are the places in which your story will be told? How can these platforms more effectively function as “theaters” where folks can come to be inspired? Here we will evaluate your story platforms. When it comes to your digital presence, we will concentrate on the design, copy, and strategic elements of your site, with the goal of turning a mere storefront into a story.
- Launching of your digital media empire! Digital technology now allows anyone with Internet access to be the CEO of his or her own digital media empire. But to rise above the clutter and the noise, you have to approach the building of your empire with the mind of a mogul. Your website must function as the home base of your empire, but your social networks must also serve to tell your story, drawing folks more deeply into the narrative found more fully on your site. The social networking sea, however, is tumultuous and confusing to navigate. But don’t worry! I’m here to help show the way.
C. Story Creation
Because I am a creative, I can not only offer you ideas for story content, I can execute them for you as well. And if I can’t execute a project by myself alone, I can pull a team together to help me do so. Here are some examples of story content I can help you create:
- blog posts
- content for your site or other content marketing materials
- transmedia experiences (ask me about this–this is where the real fun is!)
- character conceptualization
- storyboarding of your video or live event
- scriptwriting of your video
- direction of your video or live event
- newsletters
- professional editing
- voice talent
- eBook creation consultation
D. Live Training
Consultations can take place by phone, Skype, Google Hangout, or carrier pigeon. But sometimes you need that face-to-face encounter. And I’m here for you, either as:
- a dynamic brand storytelling strategist at your next board meeting or staff retreat
- a provocative and inspiring speaker at your next conference or live event
Ready to tell your story? Contact me at 571-419-3990 or at [email protected].
Dr. Daniel McInerny was vital to the success of a recent project of ours. At Holy Apostles College and Seminary, we were in the middle of a complete site makeover and wanted a video to attract students and explain the benefits of our program. We needed a high-quality script that communicated the foundation and appeal of our school while targeting a specific audience. In short time, Dr. McInerny familiarized himself with our programs, character, current students and alumni in composing the script. On time, he produced a script that told our story accurately, connecting us with our audience and effectively outlined the benefits of attending our school. The project was a success because of Dr. McInerny’s hard work and expertise in creative writing and story development. Dr. McInerny goes above and beyond in his quality of work, produces on time and on budget, which is why Holy Apostles recommends his full list of high-quality services.–Holy Apostles College and Seminary
