Transmedia Mogul Lisa Walker England, Part 1

Transmedia Mogul Lisa Walker England, Part 1

Lisa Walker England is one busy storyteller.

Aside from running the show at journeycraft.tv, she is the COO of the sequential art and multimedia intellectual property development firm, City Beast Studio, the creator and showrunner of the new steampunk fantasy web experience, Aurelia: Edge of Darkness, as well as the creator of the serial fantasy novel, Rise of the Tiger. Among several other projects.

Like Gaul and The Lord of the Rings, my conversation with Lisa is broken into three parts. In this first part, Lisa takes us on a tour of her transmedia world–a tour which may well inspire your own transmedia efforts.

In our interview, Lisa mentioned a couple of articles that I know you will want to get your transmedia digits on. She also sent along some other links to articles pertinent to our conversation. Here they all are…

“Why Hollywood Needs More Experience Designers Part 1″ from Transmedia Coalition

Why Hollywood Needs More Experience Designers Part 2

“Resurrecting Multimedia from the Mire of Transmedia” by Mike Jones

“Confessions of a Lone Writer: A Journey into Collaborative Creativity” by Lisa Walker England (this article is per Lisa’s point in part 3 of our interview about collaborating and the core of storytelling–though this article is geared toward individual storytellers, the same principles, Lisa submits, apply to business.)

“Three Irreducible Elements of a Brand Story” by Lisa Walker England

“Applying Storytelling Principles to Marketing Messages” by Lisa Walker England

Want to get in touch with Lisa? Perhaps even participate in Aurelia: Edge of Darkness? Email her at [email protected].

Marvelous Inevitability

Aristotle in his Poetics tells the story of King Mitys of Argos who was murdered. Later on, a statue of Mitys was erected in the town, and one day the murderer himself came by to look at it. But while the murderer was looking at the statue, it happened to fall down upon him and kill him.

Pure chance? Cosmic justice?

Aristotle’s concern in the Poetics is not so much to answer these larger questions. His concern is with storytelling, and what makes for a successful climax to a story.

That success comes down, Aristotle says, to two factors, factors that are relevant not only to the blackly comic story of Mitys and his murderer, but to all stories.

First, the climax of a compelling story must be, to some significant degree, contrary to expectation. We don’t expect Mitys’s murderer to die in the end. We don’t expect Mr. Darcy to continue his pursuit of Elizabeth Bennet after Lydia’s elopement and Lady Catherine’s visit. We don’t expect Sam Gamgee to emerge as the hero at the end of Lord of the Rings. And so these story climaxes make us marvel.

But secondly, what happens contrary to expectation in a story climax must also give the impression of having come about with a certain inevitability. For “even among chance things,” says Aristotle, “those seem most wondrous which appear to have come to be as if for a purpose.”

Thus the death of Mitys’s murderer is the more wondrous because it seems to have been “planned.” Thus the union of Mr. Darcy and Elizabeth and Sam’s heroics on Mount Doom are all the more wonderful because they are the result of deeper causes at work well below the surface of these stories (in a word, Darcy and Sam’s virtue).

For us to marvel at a story climax, it cannot come about so contrary to expectation that it seems contrived. There must be a “logic” to the unexpected, so that when it comes about we say to ourselves, “Aha! I see now. That’s the way things had to be.”

We love surprises. But we also love to discern causes.

Best of all, we love to have the experiences combined.

Marvelous inevitability. It’s one of the chief secrets of great storytelling in any genre.

How will you incorporate it into the story you’re working on today?

 

*The photograph above is of the Head of Hermes from the Ancient Agora Museum in Athens, taken by Marsyas and found on Wikimedia Commons.

What It Takes to Connect in the Connection Economy

If Seth Godin is right, and I believe he is, that we now live in a post-industrial, connection economy, then it behooves us to learn the language of connection.

Think about it: what do you connect with? What makes you feel like you’ve really established a bond with a person or an institution?

For me, it’s the sense that I’ve been listened to and understood.

The sense that I’ve been valued.

The sense that someone is “speaking my language.”

In a business setting, the sense that a product or service or event taps into my most cherished interests and desires.

The impatience to share the experience with others.

But for a great connection to happen, there must be great communication. Someone has to speak or otherwise convey the understanding and the appreciation and the excitement that is going to create a bond.

This usually doesn’t happen in a PowerPoint presentation. Or a white paper. Or a memo. Or a speech. Or a conventional newsletter. Or standard web copy.

Sometimes, but not often.

So where does it happen?

The customary medium of great communication is that of a story.

In a story, as Robert McKee defines it, idea (a truth) is wedded to emotion (what we are most passionate about) and a connection is made between two or more human beings.

Godin further argues that what drives the connection economy is “art.” Works of “art,” broadly defined, are works that communicate ideas that connect to our most cherished, most human interests and desires.

And what’s the paradigmatic human art? Storytelling.

So this is my syllogism:

We live in a connection economy.

Connections are best made through great stories.

The connection economy requires great stories.

So, how are you adjusting to the connection economy?

What are the media you are using to make real connections?

In what ways is it possible for you to incorporate great stories in your media?

If you would like some assistance in thinking through these questions, I’m here to help you. Don’t hesitate to contact me at 571-419-3990 or [email protected].

 

* The painting imaged above is “Wandering Storyteller with a Magic Lantern” by Alessandro Magnasco (1667-1749).