Podcast: Play in new window | Download
Talking Business Storytelling with Paul Smith, Part 1
Business storytelling consultant and speaker Paul Smith joins us today on The Comic Muse Podcast to talk about why storytelling is an absolutely essential practice for your business. In my interview with Paul we talk about:
1. Why businesses should practice storytelling
2. What a good business story is and how it differs from a novel or a movie
3. The contexts in which business storytelling can take place
4. How the novice can go about finding or constructing stories
5. The possible dangers of storytelling
6. The “state of the union” of business storytelling today
You’ll also want to check out Paul’s book, the amazon.com sales bestseller Lead With a Story: A Guide to Crafting Business Narratives that Captivate, Convince and Inspire (Amacom Books, 2012).
And you can learn more about Paul and his activities at leadwithastory.com.
Leave a Reply