Comments on: Don’t Promise Us a Story and Then Not Deliver https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/ Revels in the Craft of Storytelling Tue, 27 Aug 2013 20:21:29 +0000 hourly 1 http://wordpress.org/?v=3.7.1 By: Never promise a story & then don’t –what most businesses do | cftc10 https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-545 Wed, 26 Jun 2013 16:43:18 +0000 https://thecomicmuse.com/?p=1276#comment-545 [...] See on thecomicmuse.com [...] ]]> By: Never promise a story & then don't --what most businesses do - Copywriter Karen Goldfarb https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-533 Fri, 21 Jun 2013 17:23:31 +0000 https://thecomicmuse.com/?p=1276#comment-533 [...] See on thecomicmuse.com [...] ]]> By: Ian Rhodes https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-532 Fri, 21 Jun 2013 16:23:56 +0000 https://thecomicmuse.com/?p=1276#comment-532 Thanks Daniel – unfortunately it’s a term I use far too often when companies ‘know’ they should be storytelling, but just don’t have the user-focus to understand the reason and opportunities it provides. ]]> By: Ian Rhodes https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-531 Fri, 21 Jun 2013 16:22:35 +0000 https://thecomicmuse.com/?p=1276#comment-531 Thanks Karen – likewise, looking forward to connecting with you and Daniel. ]]> By: Attention Businesses: “Don’t promise us a story and not deliver” : Stories That Change https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-530 Fri, 21 Jun 2013 16:16:12 +0000 https://thecomicmuse.com/?p=1276#comment-530 [...] to Gregg Morris’s storytelling scoop.it page, I came across a fun, and provocative article by Daniel McInerny, aka The Comic [...] ]]> By: Karen Dietz https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-529 Fri, 21 Jun 2013 16:02:45 +0000 https://thecomicmuse.com/?p=1276#comment-529 Great to find you here Ozzie and Ian, I love the ‘tickbox’ notion! ]]> By: Daniel McInerny https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-528 Fri, 21 Jun 2013 12:01:32 +0000 https://thecomicmuse.com/?p=1276#comment-528 Thanks, Ian. Great to have you here at The Comic Muse.

What struck me about the Caribou approach on their coffee bag was they had the right instinct: to tell a story. But then there was no follow-through. It may well be the tickbox syndrome. I like the phrase.

All the best,
Daniel

]]> By: Daniel McInerny https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-527 Fri, 21 Jun 2013 11:59:24 +0000 https://thecomicmuse.com/?p=1276#comment-527 Thanks, Ozzie! I’m glad you found your here via Karen Dietz’s generosity. I hope this post, and others here on the blog, help your friend tell his story more effectively. Let me know if there is any way further I can help.

All the best,
Daniel

]]> By: Ian Rhodes https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-525 Fri, 21 Jun 2013 07:59:22 +0000 https://thecomicmuse.com/?p=1276#comment-525 Daniel – great story, of a not so great story. The Caribou story typifies the ‘tickbox syndrome’ of both digital and offline storytelling – “we know we NEED to tell a story…” – but it simply becomes yet another, as you put it, ‘blah blah blah’ statement. ]]> By: ozzie.gontang https://thecomicmuse.com/the-more-or-less-daily-muse/dont-promise-us-a-story-and-then-not-deliver/#comment-524 Fri, 21 Jun 2013 05:42:53 +0000 https://thecomicmuse.com/?p=1276#comment-524 Just want to thank @Karen Dietz for introducing me to the Comic Muse. Appreciate the points about specific who, what, where, why along with sense of conflict. Will be sharing with a friend who 18 years ago went bankrupt and decided that it was his lack of knowing the numbers that did him in. Today his company teaches companies on-line how their knowledge of their numbers being applied to their perspective roles in the company can save thousands to hundreds of thousands of dollars that drop to the bottom line. He hasn’t brought the bankruptcy into his story. I’m sure after we talk, he will.

Again, thanks for your sharing!

Respectfully,
Ozzie

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